Blog | ORMEY GROUP

The best social media to promote a fashion brand in China

In recent years, China has become one of the world's largest markets for fashion brands. With a population of over 1.4 billion people,...

NFT: a Viable Business Model for Fashion?

NFTs have become such a big thing in fashion and all the industry players want to understand what is the potential for fashion and...

Fashion in the Metaverse : the Next Big Thing

The de-materialization of fashion is here and it's going to change the fashion business as we know it. The metaverse is an incredible way...

How Fashion and Luxury Brands Will Adapt to Post-COVID Life

The luxury and fashion industry is reinventing the way it connects with customers in a landscape forever altered by the pandemic. China...

Digitization, an industry game changer at the China Fashion Week

Fashion's digitization is unfolding and it's been accelerated by the pandemic. This year, China Fashion Week is collaborating with Douyin...

Female Designers Growing in China's Fashion Industry

The Shanghai Fashion Week is growing female power. It comes as more Chinese female designers are making their name on the global stage....

China fashion and luxury industry post-COVID: what happens now?

Our marketing team shares their insights and data from research conducted by experts in China, on how Coronavirus is impacting the...

Young Chinese consumers are changing the fashion and luxury industry

Millennials in China are boosting global sales in the luxury and fashion industry. Characteristics of Chinese millenials The Chinese...

Live stream in China is getting huge

Livestream shopping on social media is totally disrupting traditional e-commerce in China. At the heart of this online craze are the top...

What are the most influential fashion KOL in China?

KOL (Key Opinion Leaders), or sometimes called influencers, is one of the most powerful way to promote a fashion and luxury brand. Weibo...

China Fashion Industry Report 2022

You will find here the latest market trends and future growth opportunities for the fashion industry in China. Statistics, trends,...

Shanghai Fashion Week AW 2022 Dates

Shanghai Fashion Week is now one of the fastest-growing fashion weeks in the world and the Autumn Winter 22 edition will be held from...